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Punjab Group Hiring: Assistant Manager – Performance Marketing (Lahore)
Published/Updated: September 3, 2025 — Lahore, Pakistan
Punjab Group needs an Assistant Manager: If you dream in CPC, wake up to ROAS, and can make a funnel purr with a few well-placed experiments, this role has your name all over it. Punjab Group is recruiting an Assistant Manager – Performance Marketing for its Head Office in Lahore—perfect for a hands-on operator who can plan, launch, and scale multi-platform campaigns without breaking a sweat (or a budget).
Snapshot (Read First)
- Employer: Punjab Group
- Role: Assistant Manager — Performance Marketing
- Location: Head Office, Lahore
- Experience: 3–5 years in paid media/performance marketing
- Education: Bachelor’s in Marketing/Business/Communication (Master’s preferred)
- Core Stack: Google Ads, Meta Ads Manager, TikTok Ads, LinkedIn Ads, GA4, GTM, conversion tracking
What You’ll Actually Own
- Full-funnel paid media: Plan, execute, and optimize campaigns across Google, Meta, TikTok, LinkedIn, and more.
- Budget vs. outcomes: Manage spends to hit lead/sales targets with healthy CPA and ROAS.
- Audience science: Keyword research, segmentation, and targeting frameworks that move beyond “spray and pray.”
- Decision metrics: Monitor CPC, CTR, CPA, ROAS, CVR—and translate them into clear actions, not just pretty charts.
- Experimentation engine: A/B test ads, creatives, landing pages, and audiences; double down on winners.
- Attribution hygiene: Troubleshoot Pixels, GA4, and GTM to keep your tracking squeaky clean.
- Journey tuning: Identify drop-offs, fix friction, and lift lead quality while trimming waste.
- Collaboration: Work with brand/content and business teams so performance stays aligned with bigger goals.
Who Thrives in This Seat
- Operator-strategist mix: You can build a plan, ship it fast, and optimize in market.
- Analytical storyteller: You don’t just report numbers—you narrate what to do next.
- Tool-savvy: Ads managers, GA4 explorations, GTM tags/triggers, and data studio dashboards.
- Detail-obsessed: From UTM discipline to naming conventions, you keep the data clean.
- Sector comfort: Bonus points for EdTech, SaaS, or services lead-gen experience.
Your Scorecard (KPIs that Matter)
- ROAS / CPA / CPL targets hit (and improved quarter-on-quarter)
- Lead quality and conversion rate lifts, not just volume
- Attribution accuracy (events firing, source consistency)
- A/B testing cadence and statistically valid wins
- Budget pacing (no end-of-month panic buys) and wastage cuts
How to Apply (and Not Get Ghosted)
- Submit via the official channel mentioned in the announcement (careers portal or listed email).
- Use a focused subject line: “Assistant Manager — Performance Marketing | [Your Name] | 4 yrs”
- Attach a one-page resume plus a 1–2 page “Wins Sheet.”
- Quantify everything:
- “Reduced CPA by 28% in 60 days via creative + audience refresh.”
- “Improved ROAS from 2.1 → 4.0 with funnel restructure.”
- “Cut bounce rate by 18% through LP speed + hero copy test.”
- Name your stack (Google Ads, Meta, TikTok, LinkedIn, GA4, GTM, Looker/Sheets) and any certifications.
Interview Prep (Quick Drills)
- Framework round: Walk through your testing roadmap for a new funnel (hypothesis → variant → sample size → success metric → next step).
- Attribution sanity: Explain how you verify events and resolve double-counting across GA4 and platform pixels.
- Rescue story: Pick one account you turned around—what was broken, what you changed, and the numeric delta.
- Creative angle: Show how you brief performance creatives (hook, offer, proof, CTA) and judge winners beyond CTR.
FAQs
Is the deadline mentioned?
The public announcement doesn’t specify a closing date—treat it as ASAP.
On-site, hybrid, or remote?
The listing specifies Head Office Lahore; work mode isn’t explicitly stated.
Can I apply with 2 years’ experience?
The range is 3–5 years; if you’re close—and your wins are strong—apply with a killer portfolio.
Any preferred industries?
Experience in EdTech, SaaS, or services is cited as a plus, but not mandatory.
Pro Tips to Stand Out
- Bring before/after dashboards (redacted) to show your thinking and impact.
- Include 3 bite-size case studies: goal → constraint → lever pulled → result.
- Show landing page craft (speed, UX, copy) alongside ad ops—performance lives on both sides.
- Keep a weekly operating rhythm: pacing, anomalies, creative fatigue, funnel health, and experiments queued.
Bottom Line
If you’re a performance marketer who loves turning messy funnels into money machines, this is your next playground. Line up your metrics, sharpen your narrative, and shoot your shot—roles like this don’t sit idle for long.
For more curated openings and conversion-friendly templates, bookmark The Strategic Post and check back daily. We do the hunting; you do the winning.
