Woman Stands On Top Of Burj Khalifa in Incredible Emirates Ad: Behind the Scenes of a Jaw-Dropping Stunt
Published on: September 15, 2024
Written by: Saad
Women Stands on the Tallest Building of the world, In a spectacular display of daring and creativity, Emirates Airlines has once again captured the world’s attention with a 33-second ad that went viral in no time. The short film features professional skydiving instructor Nicole Smith-Ludvik standing on top of the Burj Khalifa, the tallest building in the world, at a dizzying height of 828 meters. The ad not only impressed viewers but also left many questioning whether it was real or a clever use of special effects.
The Message Behind the Stunt
The ad begins with a close-up of Nicole Smith-Ludvik, dressed in the iconic Emirates uniform, holding up a series of message boards. The message reads:
“Moving the UAE to the UK Amber list has made us feel on top of the world. Fly Emirates. Fly Better.”
As the camera zooms out, it’s revealed that Nicole is standing at the very pinnacle of the Burj Khalifa, balancing on a narrow platform against the backdrop of the expansive Dubai skyline. The ad concludes with the tagline, “See you in Dubai,” followed by Emirates’ signature branding.
Watch Ad footage below!
Social Media Buzz and Doubts
Viewers were left in awe, but many questioned the authenticity of the stunt. Was Nicole really standing atop the Burj Khalifa, or was it all green screen trickery? Emirates soon put all speculation to rest by releasing a behind-the-scenes video, revealing that the stunt was real and had no digital manipulation involved.
How It Was Filmed
The stunt was carefully executed with extreme precision and safety measures. A custom-built platform with an attached pole was created for Nicole to stand on. She was secured to the structure at three points using a hidden harness system, cleverly concealed beneath her Emirates uniform.
Climbing to the top of the Burj Khalifa is no easy feat. It took Nicole and the team 1 hour and 15 minutes to scale the building from level 160, the highest point accessible to the public. Once at the summit, the crew spent around 5 hours at the pinnacle, during which time they filmed the ad. A single drone was used to capture the footage, all in one continuous take, making it one of the most impressive ads ever filmed at such an altitude.
Watch the behind-the-scenes footage below!
A Bold Marketing Move
At 828 meters above the ground, this is one of the highest ads ever filmed, and it’s also one of the boldest marketing strategies we’ve seen in recent years. Conceptualized and directed by Emirates’ in-house brand team in collaboration with Dubai-based Prime Productions AMG, the ad showcases Emirates’ ambition and flair for creating memorable experiences that keep them at the forefront of global travel.
This breathtaking stunt not only highlights the UAE’s achievements but also positions the Emirates as a brand that is willing to go the extra mile—quite literally—to make an impact.
For more groundbreaking marketing stories and insights, visit The Strategic Post.
Sources:
- Emirates Airline ad campaign
- Behind-the-scenes footage of the Burj Khalifa stunt
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