How 6 million people watch the flight safety video on Virgin Airlines Without Stepping On A Plane
Published on: September 15, 2024
Written by: Saad
Six million people watch the flight safety video on Virgin Airlines. When did you last pay attention to a safety demonstration prior to takeoff? For most of us, it’s easy to tune out the familiar routine, but Virgin America managed to break through the monotony. In just 12 days, their reimagined flight safety video attracted an astonishing 5.8 million YouTube views—all without passengers even stepping on a plane!
So, how did they do it? The airline teamed up with acclaimed director Jon M. Chu, best known for Step Up 2 and Step Up 3D, to transform the usually mundane experience into a vibrant, high-energy performance. Chu, along with a talented group of choreographers, producers, and dancers, gave the safety video a Hollywood makeover.
A Dance Extravaganza at 35,000 Feet
Six million people watch the flight safety video on Virgin Airlines.
This wasn’t your typical safety video. It featured 36 professional dancers, who spent 26 hours on set to bring this dynamic project to life. The team incorporated 14 different dance styles, from Broadway and contemporary to jazz, tango, b-boy, and breakdancing.
With such a diverse range of styles, the video became not just a safety instruction but an entertainment experience. It’s no wonder people couldn’t stop watching, sharing, and talking about it. In less than two weeks, the video had been shared 430,000 times on Facebook, tweeted 17,000 times, and captured the attention of millions around the globe.
Behind the Scenes: Talent Powerhouse
The talent behind the video was just as impressive as the choreography. The cast included 10 alumni from So You Think You Can Dance, 2 former Olympians, and even an American Idol finalist. It was a true collaboration of top-tier talent from different fields, which added to the video’s wide appeal.
For Virgin America, this wasn’t just about making passengers pay attention—it was about creating a buzzworthy, shareable moment that would set the airline apart from its competitors. They certainly succeeded, and the results speak for themselves. The VX Safety Dance video remains a prime example of how creativity and entertainment can turn even the most routine content into a viral sensation.
Virgin America didn’t just want passengers to watch their safety demonstration; they wanted to create something memorable. With the help of Jon M. Chu and an all-star team, they’ve done just that—and in doing so, they’ve proven that even the smallest details of a business can be reimagined in extraordinary ways.
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Sources:
- Virgin America’s Safety Dance video campaign information
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